Five stories from different industries. Each one has a real problem, a nine-question script, a sample interview, an analysis of twenty conversations, and results in hard numbers.
The analytics service was sure it was about price. Twenty interviews said otherwise: customers churned before ever seeing the one thing they signed up for.
Walk through the caseThe cosmetics brand blamed pricey shipping. The interviews showed something else: what stopped people wasn't shipping — it was the fear of trusting an unfamiliar brand.
Walk through the caseThe medical center kept investing in equipment and ads. The interviews showed people don't choose on hardware — they choose on how they were treated on the phone.
Walk through the caseThe developer thought it came down to price and payment plans. The interviews uncovered the real barrier — fear of an unfinished build and distrust of the developer itself.
Walk through the caseThe company thought it was about pay. Exit interviews showed people were leaving their manager and a loss of meaning — not chasing money.
Walk through the caseThree free interviews, an AI-built script, and insights with no manual transcribing.